Event Programme

WEDNESDAY 19 OCTOBER 2022

15:45Pick up from the Sheraton Lisboa Hotel16:00City Tour19:30Dinner at the restaurant

THURSDAY 20 OCTOBER 2022

CONFERENCE

09:00Registration09:30Welcome09:35Chair’s address09:40Latest European market and industry developments and outlook
Richard Hall, Zenith Global
10:10Sustainable Future
Bill Bruce, Bill Bruce Communications
10:30Hydration Break11:00The 21st Century Watercooler Industry – Reality and Trends
Gonçalo Tremoceiro: General Manager for Culligan Portugal and Iberian Director at Acquajet;
Miguel Ribeiro Ferreira: Culligan Iberia M&A Advisor
11:30Adapt and thrive in the age of disruption
Keynote speaker: Terence Mauri
12:30Lunch

WORKSHOPS – SESSION 1 - Business Strategy

13:30The addition of air purifiers to your marketing portfolio
Peter Hogervorst, Dolphin14:15The home water dispenser market – lessons learnt from around the world
Nick Swan, Love Water14:45Hydration break15:00Introducing municipal hydration into your portfolio
Mark Cross, MIW Water Cooler Experts
15:30FINISH

WORKSHOPS – SESSION 2 - Technical & Sustainability

13:30How to use your system and data to prepare for the future
Francisco dos Santos, Activewhere
14:15Sanitisation & microbiology in the light of Covid-19
Alex Mezquida, Eden Springs
14:45Hydration break15:00To be advised.15:30FINISH

GALA DINNER

19.30Transfer from the Sheraton Lisboa Hotel20:00Gala Dinner23:30Transfer to the Sheraton Lisboa Hotel

FRIDAY 21 OCTOBER 2022

10:00 – 16:00International Trade Show

19 October - City Tour

Lisbon is just waiting to be explored by you!

Join our amazing city tour and discover one of the most spectacular cities in the world and its breathtaking monuments:

  • Avenida da Liberdade
  • Baixa Pombalina
  • Belém area
  • Torre de Belém
  • Padrão dos Descobrimentos
  • Pastéis de Belém
  • Mosteiro dos Jerónimos

In the evening, together with the other tour participants, you can enjoy a dinner in one of the finest local restaurant.

20 October- Conference

Take part in the high-quality conference programme that will give you insights benefitting your everyday work.

Hear leading international experts present new research and trends in an intensive programme of lectures.

workshops

20 October - Workshops

Workshops will help you grow and improve your business.

Sud Lisboa

20 October - Aqua Awards & Gala Dinner

Don’t miss the highlight moment of the WE event.

Cement relationships at Europe’s premier gala dinner. Bring your partner to share in the excitement.

The winners of the Aqua Awards competition will be announced at the Gala Dinner.

This year the ceremony will be held in the magnificent SUD LISBOA - one of the most beautiful location in Lisbon.

21 October - Trade Fair

After 3 years break caused by COVID-19 pandemic it is a great opportunity to meet in person with your customers and business partners, show your products and services to a targeted, industry specific, Europe-wide audience.

Strengthen your business relationship and reach out to new partners and contact.

Registration Fees

FAIR ENTRANCE
CITY TOUR
CONFERENCE
GALA DINNER
PACKAGE 1: CONFERENCE, WORKSHOPS
PACKAGE 2: CONFERENCE, WORKSHOPS,
GALA DINNER
SPECIAL OFFER
FOR EXHIBITORS
EARLY BIRD RATES
IF BOOKED BEFORE
30 SEPTEMBER
REGULAR RATES
FROM
1 OCTOBER
FAIR ENTRANCE FREE
CITY TOUR79 €87 €
CONFERENCE169 €205 €
GALA DINNER 149 €175 €
PACKAGE 1: CONFERENCE, WORKSHOPS279 €321 €
PACKAGE 2: CONFERENCE, WORKSHOPS, GALA DINNER409 €467 €
WE MEMBERS & NATIONAL
ASSOCIATIONS
EARLY BIRD RATES
IF BOOKED BEFORE
30 SEPTEMBER
REGULAR RATES
FROM
1 OCTOBER
FAIR ENTRANCE FREE
CITY TOUR79 €87 €
CONFERENCE198 €228 €
GALA DINNER 149 €175 €
PACKAGE 1: CONFERENCE, WORKSHOPS339 €392 €
PACKAGE 2: CONFERENCE, WORKSHOPS, GALA DINNER489 €567 €
NON-WE
MEMBERS
EARLY BIRD RATES
IF BOOKED BEFORE
30 SEPTEMBER
REGULAR RATES
FROM
1 OCTOBER
FAIR ENTRANCEFREE
CITY TOUR91 €105 €
CONFERENCE223 €257 €
GALA DINNER 198 €228 €
PACKAGE 1: CONFERENCE, WORKSHOPS369 €421 €
PACKAGE 2: CONFERENCE, WORKSHOPS, GALA DINNER531 €613 €
SUPER PACKAGES
GALA DINNER PACKAGE 5+FOR EVERY 5 PURCHASED TICKETS FOR THE GALA DINNER, YOU WILL RECEIVE 3 TICKETS FOR THE GALA DINNER FREE OF CHARGESUPER PACKAGE 3+FOR EVERY 3 PURCHASED TICKETS FOR CONFERENCE, WORKSHOPS YOU WILL RECEIVE 1 TICKET FREE OF CHARGESUPER PACKAGE 3+ MAXFOR EVERY 3 PURCHASED TICKETS FOR CONFERENCE, WORKSHOPS, GALA DINNER YOU WILL RECEIVE 1 TICKET FREE OF CHARGESUPER PACKAGE 4+FOR EVERY 4 PURCHASED TICKETS FOR CONFERENCE, WORKSHOPS YOU WILL RECEIVE 2 TICKETS FREE OF CHARGESUPER PACKAGE 4+ MAXFOR EVERY 4 PURCHASED TICKETS FOR CONFERENCE, WORKSHOPS, GALA DINNER YOU WILL RECEIVE 2 TICKETS FREE OF CHARGESUPER PACKAGE 5+FOR EVERY 5 PURCHASED TICKETS FOR CONFERENCE, WORKSHOPS YOU WILL RECEIVE 3 TICKETS FREE OF CHARGESUPER PACKAGE 5+ MAXFOR EVERY 5 PURCHASED TICKETS FOR CONFERENCE, WORKSHOPS, GALA DINNER YOU WILL RECEIVE 3 TICKETS FREE OF CHARGE

Presentations & Speakers

Conference speakers

Terence Mauri

Keynote Speaker: ADAPT AND THRIVE IN THE AGE OF DISRUPTION

Terence is a future trends and disruption expert who challenges leaders to innovate, adapt and thrive in the age of disruption.

Richard Hall

Chairman Zenith Global

Presentation: LATEST EUROPEAN MARKET AND INDUSTRY DEVELOPMENTS AND OUTLOOK

Statistics and insights for bottled and mains-fed water dispensers as well as integrated tap systems in East and West Europe to give a full overview for future business planning. Delegates will receive a copy of a special WE member summary report at the conference.

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences. In 1991 he formed Zenith as a specialist business consultancy for the food and drink industries. The company now has more than 1000 clients in over 50 countries. He also chairs FoodBev Media, which he founded in 2000. Its team publishes three business journals, including “Refreshment”, and manages the foodbev.com website.

Bill Bruce

Senior Consultant Bill Bruce Communications

Presentation: SUSTAINABLE FUTURE

Bill Bruce considers a ‘Sustainable future’ for the European water cooler industry, looking at: the need for a circular economy; the language we use when talking about ‘green’; carbon footprints and carbon neutrality; the realities of the environmental sustainability landscape; the effects of European legislation consumer opinion; and what the future holds…

Bill Bruce has a long history of working in the watercooler sector, having been the editor of Europe’s first dedicated sector magazine: H20 Europe (over 20 years ago), and more recent sector publications such as The Point, Cooler Innovation, Cooler Plus and Refreshment.

Bill left FoodBev in 2016 and now runs his own PR, communications and marketing consultancy, specialising in clients in the food and beverage, and food packaging industries.

With 40 years’ experience, Bill Bruce is an all-rounder who started his career as a graphic designer, before moving into marketing, PR and journalism. For the past 25 years his main focus has been the food and beverage industry with a particular interest in packaging and environmental sustainability.

Presentation:THE 21ST CENTURY WATERCOOLER INDUSTRY – REALITY AND TRENDS

How is the watercooler industry adapting to the technologies of other industries and what are the trends? How are Acquajet and Fonte Viva managing their businesses with the support of technology?

Gonçalo Tremoceiro

General Manager for Culligan Portugal and Iberian Director at Acquajet
  • Executive Board Member | General Manager for Culligan Portugal and Iberian Director at Acquajet
  • Fonte Viva General Manager from 2010 to 2021.
  • B2B Commercial Manager at Nespresso Portugal from 2008 to 2010
  • Sales & Marketing Manager at Grupo Sumol (Pepsi bottler) from 2002 to 2008
  • Brand Manager at L'Oréal Portugal from 1999 to 2002
  • Miguel Ribeiro Ferreira

    Culligan Iberia M&A Advisor
  • Culligan Iberia M&A Advisor
  • Pioneer in the Watercooler business in Portugal and Spain
  • Founding partner of Bebágua (Portugal) in 1996
  • Chairman of Acquajet (Spain) from 2000 to 2021 and Fonte Viva (Portugal) from 2005 to 2021
  • Business Angel and Investor in various fields of activity, namely in the areas of Real Estate development, Start-Ups of various activities, industry;
  • Participates in various social responsibility projects.
  • Workshops speakers

    SESSION 1 - Business Strategy

    Peter Hogervorst

    Managing Director, Dolphin Water

    Presentation:Air cleaners; an addition to your water dispenser business

    Indoor air quality is affected by many factors and activities. The presence of several people in poorly ventilated indoor rooms quickly leads to 'stale air' Air purifiers offer a simple, effective and inexpensive solution to significantly improve indoor air quality. This will lead to more concentrated and fitter employees and fewer problems with respiratory problems such as asthma and allergies. The business model is comparable to the water cooler business model. Air cleaners only need a power socket, can be sold or rented, and filter change.

    Peter Hogervorst has spent all his working life in bottling. Starting at Heineken in 1987 and moving to the 5 Gallon industry with Dolphin in 2000, he has experience in bottling beer, soft drinks and, of course, water. In 2007 he completed the acquisition of Dolphin Production in Mierlo, Netherlands. In 2012 he acquired Porla Brunn, Sweden. In 2015 the German branch was founded in a joint venture with family owned Teamblue resulting in Teamblue Dolphin with more than 100 years of experience in the watercooler industry, especially in bottling. In 2021 the former Kalimba spring in Lanaken, Belgium was acquired and Dolphin Bottling Belgium was founded. Every year around 100 million litres of water are filled by the group for more than 50 distributors in 9 countries from the North Cape to the Alps. In 2020 Teamblue Dolphin started with the sale of Air Cleaners in Germany, the Netherlands and Belgium resulting in over 1500 installations.

    Nick Swan

    Managing Director, Love Water

    Presentation:The Home Water Dispenser Market – Lessons learnt from around the world

    • Brief recap on Middle East, USA and UK experience in this industry.
    • Love Water and the UK Home market
    • The advantages of having a Home customer base
    • Choosing your ideal customer profile
    • Choosing your Product Range
    • Rent or Sell? – That is the question
    • Home Service Contracts
    • Minimising bad debts
    • Sanitising Home dispensers
    • Delivery Schedules and Service Levels
    • Customer communication
    • Marketing – What works and what doesn’t.
    • Efficiency Stats and Customer Turnover
    • Impact from the Pandemic
    • The future

    Nick entered the water dispenser industry in 1985 when he joined Ionics/Aquacool in a sales and marketing role to help build a new business supplying homes and businesses in Bahrain with water dispensers. This was followed by managing their operation in Jeddah, Saudi Arabia, and eventually working in the US running their Baltimore operation.

    When Nick decided to head back to the UK, it was in the early days of the industry there in 1990. He joined a small London business called Aquaporte as Sales & Marketing Director. This business was eventually sold, and in 1996 Nick started a London watercooler business called Office Refreshments Ltd. This was sold in 2004, and after a few years Nick re-entered the industry starting Love Water.

    Love Water was originally geared towards building a home customer base but over time this has expanded into B2B, but the home customers still retain over 25% of the business income.

    Nick will give you an insightful view of his experience in the home water dispenser business in the Middle East, the USA and in England. He will give his views on the dos and don’ts, and why in today’s Hybrid workforce, there has never been a better time to market to this sector.

    Mark Cross

    Managing Director, MIW Water Cooler Experts

    Presentation:1 Million a Minute – Be part of the solution

    We have long since known that single-use plastic bottles have had a huge impact on our environment and a major contributor to the 380 million metric tonnes of plastic produced annually. But could there be a way to encourage reuse with a refill revolution? Hydration Solution expert, Mark Cross, talks through some examples of ingenious bottle filling products and initiatives, showing that small changes businesses are making to reach their sustainability goals can have a huge impact.

    Mark is incredibly enthusiastic about the water dispenser industry. He has over 20 years commercial experience in the UK water dispenser market, starting with Aquacool and Angel Springs, now with Waterlogic. Having worked in field sales, key account management, inside sales, digital, CRM, PPC and SEO he now heads up Waterlogic UK sales and marketing and is Managing Director of MIW Water Cooler Experts.

    SESSION 1 - Business Strategy

    Francisco dos Santos

    IT – Activewhere

    Presentation:How to use your IT system and data to prepare for the future

    Alex Mezquida

    Group Quality Director
    Eden Springs

    Presentation:Sanitisation & microbiology in the light of Covid-19